As an Intervening Variable Trust, the Influence of Functional Value, Social Value, and Emotional Value on Purchase Intention

Tokopedia is an online retail platform that can be found and downloaded from the Playstore Web. This study examines functional, social, emotional effects of Trust on Purchase Intention among users. The employs quantitative methodology, including gathering, evaluating, presenting data in numerical rather than narrative form. sample wore purposive Random Sampling. A total 102 people were polled Tokopedia's various user groups. Based findings, it clear Functional Value has no positive or substantial impact Trust. Social value a related to it. favorable beneficial purchasing intentions them. one-tailed probability higher 0.5 indicates practical does not affect as intervening variable. As variable, smaller suggests social affects Intention. chance less 0.5, other hand, implies influences variable.
 Value, Emotional Intention, are used this study.